• Are you ready?

    The MVP Challenge

  • The Challenge


    Build a landing page in 20 minutes!

    This landing page should not only look beautiful and appealing but should also clearly communicate a value proposition to your customers.

    This is hard work! Therefore, to make it more fun we ask you to come up with a funky business idea.

    Bit like the ones you find here. No worries, the rest of the program will be very serious 🤔


    Below you'll find the requirements. Make sure to divide the tasks otherwise you run out of time.


    Also check the landing page canvas.


    Submit landing page URL

    👉 submit now

    Once you're done submit your Landing Page URL.


    Check out the landing pages of others and select a winner

  • 🏆 The Prize 🏆

    All members of the winning team will receive €25 ad budget to be used during the course 🎉

  • Requirements

    Funky Business Idea

    You might want to try to spin the wheels below to get your creativity started.

    Also check some weird business ideas here.

    If you really have a hard time picking an idea, just go here.

    Landing page

    Use a similar setup as you find here.

    These days there are plenty of landing page builders. We often use Strikingly, but feel free to pick one you like.


    Also check the landing page canvas.

    Startup name

    Again, be funky, be creative.

    Need help 👉 go here or here.


    No design skills? No worries. Generate logos online:

    Tailor Brands (tip: screenshot)

    Hipster Logo Generator


    Your headline should be clear, short, focussed and trigger emotion.

    Need help? Go here.

    Or if you run out of inspiration 👉 Slogan Generator 

    Call to Action

    What do you want a visitor to do? Some examples of clickable CTA's:

    • Buy now
    • Sign up
    • Subscribe
    • Enrol

    Header Image

    Choose an appealing, beautiful and relevant header image. Unsplash offers free high resolution images.

    Three main benefits

    Use the power of three. Mention three benefits why customers should become your customer.

  • Now it's time to identify your funky business idea

    To help you a bit, spin the wheels below... 👇

    You will find a customer segment, a location and one or more benefits. Use these ingredients to come up with a funky business idea.

    Good luck!

  • Spin the wheel to find your customer segment

    Feel free to add segments.

  • Spin the wheel to find a location.

    Feel free to add locations.

  • Spin the wheel to find a benefit

    Feel free to add benefits and to spin the wheel multiple times to find more benefits